Free Shopify tool
Shopify Image Alt-Text Auditor
Scan a public product page and review which images have missing, empty, or descriptive alt attributes.
Why image alt text matters
Alt text provides a text alternative for informative images and can help assistive technology and search systems understand the image in context. Decorative images can correctly use an empty alt attribute.
Best Practices for Ecommerce
- Be descriptive: Describe the item exactly as you would to someone who can't see it.
- Use context: Mention the product or variant only when it helps identify what the image shows.
- Avoid filenames: A camera filename usually does not communicate the image's purpose.
- Stay concise: Describe the useful information without turning alt text into a keyword list.
Frequently asked questions
Should every image have descriptive alt text?
No. Informative images need useful alternatives, while purely decorative images can correctly use an empty alt attribute.
Does adding keywords to alt text improve rankings?
Alt text should describe the image in context. Repeating keywords that do not help a user understand the image is not useful.
Continue with the other free SEO tools.